D-Day with MOBAS

Mobas is a large marketing agency based on the outskirts of Cambridge.

The company specializes in helping brand strategy, digital, design and PR services, and offers a complete portfolio of creative and strategic marketing assistance. They offer services to clients such as IBIS, Accor, Bupa, The Cambridge Building Society, TOSHIBA and many more. 

Yesterday, we started of our D-day by listening to a speech and presentation presented by Peter Chaloner, the Digital Director of MOBAS, and Beck Lamont, the Director of PR and Social Media. In this presentation we got an incite of what the company was about, and also learnt what we would be doing through out the day.

Our task for the day was to create a Clothing Brand, and plan to advertise it through a variety of online social networks. For the majority of the day we split into groups of around 5, planning and sharing ideas of how we could advertise our brand. We put these ideas into practise by designing profiles on websites such as Facebook, Twitter, Instagram, and Tumblr; also by designing a website, Ipad and Iphone app. Our group based our brand on Retro/Vintage clothing, similar to what you would find in Camden Market or Shoreditch. We spoke in groups and discussed how we could draw our customers in, coming up with ideas such as monthly discounts and offers, and placing stores around locally so everyone could access them (including online shopping). Lastly, we came to the decision that we would promote our clothing by constantly posting on our pages male and female models of all sizes, so people can come across something they like, and feel more confident when buying the clothing.

Once we had finished planning out our marketing strategy, we presented our ideas in front of the MOBAS members, our tutors and peers, and afterwards discussed what would work well, and what would need improving.

On this day, we learnt what companies like MOBAS do, and learnt how we could advertise and promote our own brands through social networking. We also improved our team working skills and confidence by presenting our ideas.

What we could have done differently if given more time was added colour to some of our designs and sketches. Also, we could have come up with a better name, as "Lane 21" sounded a bit like a racing game, and less like a Retro Brand. With hind-sight, we could have named it "Route 21" having a more vintage feel, (i.e Route 66). Also we could have actually created a http address for our site, and presented our Brand idea with more confidence, explaining more of our ideas, and being more enthusiastic about our plan.